Why Social Media Marketing Is Important to Your Business

SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is,, using social media as a marketing tool is a sure shot way to you grow your brand!Not having an active social media presence is kind of like living in the ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the reasons why:Increased Web TrafficSocial media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?Boost SEOSocial media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).Connect with Consumers & Industry LeadersSocial media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.Get your message acrossAs people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.Targeting and retargeting with Ads.The highly customizable nature of social media ads. like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.Get noticed at eventsIt’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.Immediate responseThe feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.Builds Brand LoyaltyBrand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.Are you ready to jump ahead of your competitors with social media? Want to see your rankings climb fast? Pull out that phone and give us call. We’ll help your dreams come true.

Mobile Computing Accessories

Mobile computing accessories include electronic devices such as laptops, notebook PCs, tablet PCs, palmtops, personal digital assistant (PDAs), other hand held devices, networking software and access point devices. These devices have inbuilt radio signaling devices that are used to receive and transmit electronic data. They can be used in any location that is wirelessly networked using Wi-Fi or WiMax technology.Different accessories are designed to offer varied services. Portable computing devices such as laptops and notebooks can be used to access the Internet or an organizations LAN( local area network) or WAN (wide area network) server. Hand held devices such as mobile phones can also be used to access the Internet and download electronic data.Mobile computing accessories are used in different industries such as education and corporate training, retail, transportation and logistics, warehousing and distribution, office and public space environment, manufacturing, healthcare and hospitality. They are used to transfer large data files and other electronic data, access the world wide web, support audio/video conferencing, send and receive e-mails and reconfigure high bandwidth sites. They also help in just-in-time inventory infrastructure management, real-time information management, customer service, and access to vital network resources. These enable organizations to boost productivity, cut costs, and increase profitability.These accessories are used in conjunction with appropriate software that alters device network settings to suit different networking technologies. The software is used to prevent unauthorized access with the help of log in passwords. Proprietary data stored in these devices can be encrypted to avoid data theft.Apart from standard mobile computing accessories available in the market, customized devices are also manufactured to suit specific user requirements. Work is on to design and develop new mobile computing accessories that are compatible with different networking technologies. They are expected to incorporate new features and technologies that will enable fast and error free data transfers.